Unlock recurring revenue from underutilised space.
We help stadiums, sporting venues and destination properties transform dormant weekday space into thriving workspaces, offices and business communities — without the cost, complexity or distraction of building an internal workspace business.
Created by the workspace operators behind Ministry of Work.
The Opportunity
Your venue is already built. The challenge is utilisation.
Across the UK, stadiums and hospitality venues contain thousands of square feet of premium space that sits empty for much of the working week.
- Executive boxes
- Hospitality lounges
- Meeting suites
- Members' areas
- Premium hospitality spaces
At the same time, demand for flexible workspace, private offices and business communities continues to grow.
Of Work exists to connect the two — helping venue owners unlock new recurring income streams from assets they already own.
What it unlocks
- 01New recurring monthly revenue
- 02Increased weekday footfall
- 03Better utilisation of existing assets
- 04Stronger local business relationships
- 05Additional sponsorship opportunities
- 06Additional hospitality opportunities
- 07Minimal operational distraction
Income from space you already own.
How It Works
We do the heavy lifting.
Of Work Provides
The operating layer- Workspace strategy
- Commercial model design
- Fit-out guidance
- Sales & member acquisition
- Technology systems
- Booking systems
- Community development
- Event programming
- Brand development
- Marketing support
- Workspace operating expertise
The Venue Provides
The asset- Existing space
- Facilities infrastructure
- Cleaning support
- Site operations
- Access arrangements
- Venue identity
- Commercial collaboration
Of Work acts as the operating partner — allowing venues to unlock new revenue streams without becoming workspace operators themselves.
Why Not Do It Yourself?
Workspace is a business in itself.
Most venues already have enough to focus on:
- Matchdays
- Hospitality
- Sponsorship
- Events
- Fan engagement
- Commercial partnerships
Launching a successful workspace proposition requires specialist expertise across positioning, pricing, systems, sales, member management and community building.
Of Work provides the operating layer that allows your team to focus on what it already does best.
More Than Desks
We don't just fill empty rooms. We build business communities.
Occupancy is only part of the equation. The most successful workspaces create connection, introductions, events and business opportunities.
Of Work combines workspace operations with community development to create places businesses actively choose to use — driving stronger retention, better utilisation and long-term commercial value.
Connection
Introductions between members who do business together
Events
Programming that gives people a reason to return
Retention
Communities people stay in, not just rooms they rent
Partnership Models
Partnerships built around shared success.
Every venue is different. We structure partnerships around the asset, local market, operational requirements and long-term commercial opportunity.
Revenue Share
Shared upside with aligned incentives.
We invest in making the space succeed and share in the income it generates.
Management Partnership
We operate the workspace on your behalf.
A managed model where Of Work runs day-to-day operations end to end.
Joint Venture
A deeper strategic partnership.
Shared ownership of a workspace proposition built around your asset.
Hybrid Model
Tailored to the venue and opportunity.
A bespoke structure combining elements to fit your commercial goals.
Ideal Partners
Built for venues with untapped weekday potential.
01Football clubs
02Rugby clubs
03Cricket grounds
04Racecourses
05Arenas
06Conference venues
07Heritage venues
08Destination hospitality properties
Why Of Work
Created by operators, not consultants.
Of Work is being developed by the team behind Ministry of Work, a premium workspace and business community based in Greater Manchester.
We understand what it takes to create, sell and operate workspaces that people genuinely want to use. More importantly, we understand how to turn physical space into a commercially sustainable business.
We're not advisors. We're operators.
The Vision
A network of remarkable places to work.
Stadium of Work is just the beginning. Our vision is to create a national network of workspace destinations inside some of the UK's most iconic and underutilised venues.
Helping venue owners unlock commercial value — while creating better places for businesses to work.
One brand, every venue category
- Stadium of WorkFirst vertical
- Hotel of WorkOn the roadmap
- Heritage of WorkOn the roadmap
- Club of WorkOn the roadmap
- + further venue categories to follow
Let's talk
What could your venue earn during the working week?
We're currently speaking with a small number of forward-thinking venue partners interested in exploring how underutilised space could become a new recurring revenue stream.